‘I Won’t Let You Down’ Video
OK Go Deconstruct Their Drone-Filmed ‘I Won’t Let You Down’ Video
By Harley Brown, New York | October 27, 2014 12:00 PM EDT
OK Go, 2014.
When OK Go were dreaming up the eye-popping, retro-futuristic video for “I Won’t Let You Down” off their fourth LP, Hungry Ghosts (out Oct. 14 via OK Go’s own label), the inventive alt-pop foursome visited Tokyo’s Robot Restaurant, a 12-floor underground theater with robots roller-skating to heavy metal music.
“It was the best hour of my life,” bassist Tim Norwind tells Billboard, laughing.
The innovative clip, released Monday on NBC News’ Today show, raises this humans vs. machines theme literally sky-high. Filmed by a camera on a drone, the band members ride motorized scooter chairs made by Honda, which paid for the film. Accompanied by dozens of elaborately choreographed dancers in perfect synch, “I Won’t Let You Down” takes OK Go’s history of innovative videos — starting with their groundbreaking treadmill hi-jinks in 2006’s “Here It Goes Again” — to the next level.